Please save this one if you don’t have enough time to read it now! This is very informative of China search engine details:
Baidu is one of the largest search platforms in China, with hundreds of millions of users searching here every day. Therefore, advertisers also want their product operations to keep up with the trends and misconceptions of the times to meet the needs of their partners as quickly as possible.
-Budget-
How much does it cost to advertise on Baidu?
Baidu advertising expenses are composed of two parts: account opening fee + promotion fee. Baidu's advertising is based on different types of advertising forms, and the specific charges are as follows:
1. Search promotion
Users search on Baidu search engine through keywords, and the system displays the detailed page information of the website based on the set keywords.
● Charging method: Bid-click charging. In the same ranking, the higher the quality, the lower the click price the advertiser needs to pay. Therefore, advertisers can reduce advertising costs by continuously optimizing search advertising content.
2. Open screen advertising
Displaying advertisements in Baidu's open screen positions can push advertising content to consumers with strong impact, making the advertising content available to every user browsing Baidu, helping advertisers achieve brand exposure. .
● Charging methods: There are CPT, CPM, PDB and other charging and selling methods. Advertisers can choose the appropriate charging method according to their actual situation.
3. Information flow advertising
Information flow advertising can display ads to consumers, which are native ads of the content. It can appear on Baidu APP, Baidu homepage, Tieba, Baidu mobile browser and other platforms. The forms of information flow advertisements include pictures, graphics, videos, etc., which are characterized by algorithm recommendation and native experience. They can be targeted through tags, and you can choose to push exposure, landing pages or app downloads according to your own needs. The final effect depends on Creativity + orientation + bidding are three key factors.
● Charging method: It is an advertising form that pays according to the effect. There are two main charging modes: CPC and OCPC. When the user clicks on the advertising content, the system only charges the advertiser's fee. The click bid can be set by oneself and adjusted at any time. The click price will not be higher than the bid. OCPC charges based on conversions and pays more attention to advertising conversions than CPC.
Baidu advertising charging standards
1. The minimum prepayment for PPC promotion fee is 5,000 yuan. There is no limit to more payments. Your payment will be deposited into your registered PPC account. When a potential customer clicks to visit your website through PPC, Baidu will The corresponding fees will be deducted from your account.
2. The starting price per click is 0.30 yuan. If multiple websites bid for a keyword at the same time, the search results will be sorted according to the high bid per click.
3. There is no limit to the number of keywords that each user can submit. No matter how many keywords are submitted, they will be charged according to the actual number of clicks on the website.
4. The bidding ranking click billing system counts clicks every 15 minutes and deducts the corresponding fees.
Pls contact WKI China for more details...
Baidu is one of the largest search platforms in China, with hundreds of millions of users searching here every day. Therefore, advertisers also want their product operations to keep up with the trends and misconceptions of the times to meet the needs of their partners as quickly as possible.
-Budget-
How much does it cost to advertise on Baidu?
Baidu advertising expenses are composed of two parts: account opening fee + promotion fee. Baidu's advertising is based on different types of advertising forms, and the specific charges are as follows:
1. Search promotion
Users search on Baidu search engine through keywords, and the system displays the detailed page information of the website based on the set keywords.
● Charging method: Bid-click charging. In the same ranking, the higher the quality, the lower the click price the advertiser needs to pay. Therefore, advertisers can reduce advertising costs by continuously optimizing search advertising content.
2. Open screen advertising
Displaying advertisements in Baidu's open screen positions can push advertising content to consumers with strong impact, making the advertising content available to every user browsing Baidu, helping advertisers achieve brand exposure. .
● Charging methods: There are CPT, CPM, PDB and other charging and selling methods. Advertisers can choose the appropriate charging method according to their actual situation.
3. Information flow advertising
Information flow advertising can display ads to consumers, which are native ads of the content. It can appear on Baidu APP, Baidu homepage, Tieba, Baidu mobile browser and other platforms. The forms of information flow advertisements include pictures, graphics, videos, etc., which are characterized by algorithm recommendation and native experience. They can be targeted through tags, and you can choose to push exposure, landing pages or app downloads according to your own needs. The final effect depends on Creativity + orientation + bidding are three key factors.
● Charging method: It is an advertising form that pays according to the effect. There are two main charging modes: CPC and OCPC. When the user clicks on the advertising content, the system only charges the advertiser's fee. The click bid can be set by oneself and adjusted at any time. The click price will not be higher than the bid. OCPC charges based on conversions and pays more attention to advertising conversions than CPC.
Baidu advertising charging standards
1. The minimum prepayment for PPC promotion fee is 5,000 yuan. There is no limit to more payments. Your payment will be deposited into your registered PPC account. When a potential customer clicks to visit your website through PPC, Baidu will The corresponding fees will be deducted from your account.
2. The starting price per click is 0.30 yuan. If multiple websites bid for a keyword at the same time, the search results will be sorted according to the high bid per click.
3. There is no limit to the number of keywords that each user can submit. No matter how many keywords are submitted, they will be charged according to the actual number of clicks on the website.
4. The bidding ranking click billing system counts clicks every 15 minutes and deducts the corresponding fees.
Pls contact WKI China for more details...
