WuKong Integration (WKI)
At WKI, you are not only a client; you are a valued partner and we are committed to your success.At WKI, we offer a complete solution for foreign companies to navigate the Chinese market, open distribution and sales channels and position them for lasting success and engagement with the Chinese consumer.
At WKI, we are a team of experts with local insight, developed channel network, and branding expertise. Our results oriented approach focuses on anticipating challenges before they happen and providing practical and executable solutions to ensure the success of every company we work with.
Mission
We are the driving force for successful entry, distribution and engagement with the China market.
Vision
To be your champion in China
Slogan
Bring you a new vision
Wukong Integration
(WKI)
is a brand under Reindeer Station. WKI is your China partner with distribution network and local market solution. We are a team of professional marketers, consulting and logistic experts dedicated to helping foreign companies successfully position their products in China.
Reindeer Station
has been active for more than 15 years in Ningbo, China. We’ve help thousands of foreigners relocate and hundreds of foreign companies establish their business in China from scratches. What we do best is to make business launch pain free and ensure a smooth operation. Reindeer Station is indeed a one-stop service provider covering every aspect of expat life in China. Our business grow rapidly with recommendation from our repeat clients. From visa application, registration paperwork to HR consultancy and IP protection, our service can cater seamlessly to freelance teachers and multinational firm CEO as well.Website: www.reindeerstation.com
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16+Years
Industry Experience
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10000+
Clients Served
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34+
Cover Countries
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Unique
Government Corporation
Core Team
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Lily Yang | CEO & Co-Founder, Integrated Project Expert
English / Chinese Speaking15+ years in business and marketing consultancy
Early experience in international 5-star hotel management
Successful entrepreneur in foreign trade and expat service, founder of Reindeer Station
Mainstream media reported patriotic businesswoman
Resourceful with government officials and deeply connected with various business associations
Specialize in foreign legal affairs, taxation, business investment, market development, etc.
Email: lily.yang@wkichina.cn -
Penny Pan | Marketing Director and Partner
English / Chinese Speaking20+ years Brand Equity Management and Development, Marketing Strategy, Consumer insight and Business Development
Over 10 years of experience with 500 Fortune companies such as Target and Li&Fung with progressive experience in project management and supply chain
Multicultural and diversity background, entrepreneur in both China and USA, also served in Norwegian, Australian and Russian enterprises
Strategic thinker and consulting in Fast Moving Consumer Goods, Education and Sourcing Industry
Marketing Master certified by Simpilearn content partner with Harvard Business and Online Marketing Certified Professionals.
Specializing in：International and Chinese Inter-Cultural Business Senior Consultant
Business and consumer acquisition prospect marketing, integrated marketing programs and channel management
Develop and execute China branding, marketing strategy for top global nutrition Norwegian company, manage and guide China distributors to achieve impressive sales growth by leading implementation of yearly marketing plan
Email: penny.pan@wkichina.cn -
Anna Chen | Project Manager
English / Chinese Speaking1st class honor Bachelor Degree in Business Management from Nottingham University
Academic excellence with independent research capability
5+ years of experience in international banking consulting
Interviewed 1000+ business owners in wholesale and retail in China
In-depth understanding of various industries and markets
Email: anna.chen@wkichina.cn -
Brain Xu | Partner Lawyer
English / Chinese Speaking10+ years of practicing in legal profession
Honored “Top 10 Young Lawyer of Ningbo”
Represent numerous foreign companies
Successful cases honored by government as model of protecting the legal right of foreign investment
Specialize in maritime commerce, international trade and investment, corporate legal counsel
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Tristan NG (Singaporean) | Brand Importer/Agent
English / Chinese / Malay / Indonesian SpeakingInternational Business Lead Coordinator & Liaison Expert
20 years of Engineering and Management background
General Manager & Division Head for DEME (A Global Top 10 Marine Contractor)
New Plant-based Venture and Initiator Advocating of Plant-based Milk in China
Senior Consultant in importation of organic & superfood products into China
Specializing in：Lead generation Online and Offline sales channels
F&B and supermarkets sales leads consultant
Contractual and Negotiation Expert
International and Chinese Inter-Cultural Business Senior Consultant
International and China logistics and warehousing consultant
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Zhijun Han | New Retail
Legendary icon in fast-moving consumer good market of China
Early career in Alibaba with solid trading and marketing background
Founder of several successful companies
15+ years experience in E-commerce marketing & Sales
Strong market intuition and judgement
Powerful resource in major e-commerce platforms
Specialize in supply chain establishment and management
Typical Sales Performance：15 tons of Cherries sold in 72 hours
2000 pieces of Snow Crabs sold in 72 hours
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Jane Lv | Community/comprehensive marketing
Star professor on E-commerce in Ningbo University of Finance and Economics
Former marketing expert in Alibaba
Founder of Daigou company in early years
Deeply rooted in foreign brand import market
Owner of several companies covering main aspects of CBEC
Manage 1000+ KOL/KOC
Specialize in fan economy, re-branding, marketing, and e-commerce sales
Successful cases：Rotbäckchen - German nutrition solution
Kanson - Japanese milk bags
New Zealand sheep milk powder, Danish probiotics, Australian milk powder
