Why do new brands should do content in Tik Tok e-commerce?
The first is the big background. The business logic of interest e-commerce has proved to be tenable. Tik Tok has 600 million+ daily active users. its e-commerce products and content attract and generate interest, stimulate consumer demand, and help new brands to make good use of the audience.
Secondly, since the development of Tik Tok E-commerce, it has actually accumulated a complete methodology, which further reduces the cost of new brands and improves the success rate.
Through interesting and scene based content, precise user group can be repeatedly reached in many ways, and with the relatively light decision-making of certain category and the characteristics of a certain impulse conversion attribute, some brands have successfully sold out and achieving a monthly sales of tens of millions, and the content conversion rate has increased by more than 40%.
This method is effective.
The data shows that the interest in e-commerce "Goods Seeking for People" brings new business growth to new brands.
According to the data of the 2022 Tik Tok E-commerce New Brand Growth Report, Tik Tok E-commerce, in 2021, the number of short videos broadcast by new brands is increasing, and the ecology of an imaginative new brand " Goods seeking for people " has appeared a flywheel effect, and this growth will continue.
Even so, Tiktok E-commerce has extracted some more certain trends from massive information, and the 2022 Tiktok E-commerce New Brand Growth Report also gives five insights into consumption trends:
l Health is deeply rooted in people's hearts, and more than 72% of consumers care more about product ingredients, materials, etc;
l The new brand based on quality will receive more attention;
l Creativity first, creative, personalized, and efficient connection with young users become the direction of new brands to make great efforts;
l Exquisite content has become an important foundation for new brands to do short videos in Tiktok e-commerce;
Tiktok is a revolution of "dialogue mode"
In essence, the need for user self-expression and dialogue has always been strong. If it does not emerge, it is simply because there is a lack of easy to use "tools". Why are there so few writers, painters and musicians, while photographers and photography enthusiasts flock together? The core is that only when the threshold for users to master a "tool" is low enough, the impulse of self-expression will flood out.
The success of the circle of friends mode in the WeChat era is to take advantage of the popularity of smart phones, take photos through mobile phones, and add filters to third-party software , so that ordinary people who do not know photography can express themselves in the circle of friends. The most direct embodiment is the emergence of a number of "friend circle shows". Before eating, we should take pictures to share, take pictures when sleeping, take pictures when sick, show children, show families and show life.
Compared with Weibo and WeChat, Tik Tok provides users with lower expression threshold, more "toolkits" and stronger content impact. In essence, this is a re-education of the media habits of the whole people. With the completion of user education, users' self-expression, dialogue and information receiving methods will undergo revolutionary changes. In short, media shape people. From words to pictures to short videos, brands need to adapt to this revolutionary change in the way of dialogue as soon as possible.
In short, whoever can catch the mainstream users will have the future. If a brand has no sense of existence among 600 million active users on Tik Tok , it is giving up the opportunity to talk with young consumers. This loss can be fatal.
The first is the big background. The business logic of interest e-commerce has proved to be tenable. Tik Tok has 600 million+ daily active users. its e-commerce products and content attract and generate interest, stimulate consumer demand, and help new brands to make good use of the audience.
Secondly, since the development of Tik Tok E-commerce, it has actually accumulated a complete methodology, which further reduces the cost of new brands and improves the success rate.
Through interesting and scene based content, precise user group can be repeatedly reached in many ways, and with the relatively light decision-making of certain category and the characteristics of a certain impulse conversion attribute, some brands have successfully sold out and achieving a monthly sales of tens of millions, and the content conversion rate has increased by more than 40%.
This method is effective.
The data shows that the interest in e-commerce "Goods Seeking for People" brings new business growth to new brands.
According to the data of the 2022 Tik Tok E-commerce New Brand Growth Report, Tik Tok E-commerce, in 2021, the number of short videos broadcast by new brands is increasing, and the ecology of an imaginative new brand " Goods seeking for people " has appeared a flywheel effect, and this growth will continue.
Even so, Tiktok E-commerce has extracted some more certain trends from massive information, and the 2022 Tiktok E-commerce New Brand Growth Report also gives five insights into consumption trends:
l Health is deeply rooted in people's hearts, and more than 72% of consumers care more about product ingredients, materials, etc;
l The new brand based on quality will receive more attention;
l Creativity first, creative, personalized, and efficient connection with young users become the direction of new brands to make great efforts;
l Exquisite content has become an important foundation for new brands to do short videos in Tiktok e-commerce;
Tiktok is a revolution of "dialogue mode"
In essence, the need for user self-expression and dialogue has always been strong. If it does not emerge, it is simply because there is a lack of easy to use "tools". Why are there so few writers, painters and musicians, while photographers and photography enthusiasts flock together? The core is that only when the threshold for users to master a "tool" is low enough, the impulse of self-expression will flood out.
The success of the circle of friends mode in the WeChat era is to take advantage of the popularity of smart phones, take photos through mobile phones, and add filters to third-party software , so that ordinary people who do not know photography can express themselves in the circle of friends. The most direct embodiment is the emergence of a number of "friend circle shows". Before eating, we should take pictures to share, take pictures when sleeping, take pictures when sick, show children, show families and show life.
Compared with Weibo and WeChat, Tik Tok provides users with lower expression threshold, more "toolkits" and stronger content impact. In essence, this is a re-education of the media habits of the whole people. With the completion of user education, users' self-expression, dialogue and information receiving methods will undergo revolutionary changes. In short, media shape people. From words to pictures to short videos, brands need to adapt to this revolutionary change in the way of dialogue as soon as possible.
In short, whoever can catch the mainstream users will have the future. If a brand has no sense of existence among 600 million active users on Tik Tok , it is giving up the opportunity to talk with young consumers. This loss can be fatal.
