【BUSINESS】“Ningbo opens the door to China market”

Estonia-China trade match making conference in Ningbo
"宁波,是通往中国大市场的起点!"爱沙尼亚新年首场对接会花落甬城

Ms. Ilaria Perla, the Trade and Investment Advisor of Estonian Enterprise Agency said in the conference call “previously, there is a wild flower honey Nordmel sold quiet well after connecting with a distributor in Ningbo, the product sold out quickly. In the eye of many Estonian business man, Ningbo is the starting point to enter China’s big market.”
“之前我们国家一款Nordmel野生百花蜜经宁波客商对接后,在中国销路非常好,基本上供不应求。所以,2021年的开年首场对接会,我们也优先选择了宁波。”视频上,爱沙尼亚企业局贸易投资顾问Ilaria Perla主动聊起了这场国际对接的缘起——“在不少爱沙尼亚商人眼中,宁波就是通往中国大市场的起点!

 
28th of January 29, 2021, the China (Ningbo) -Estonia trade match making conference was opened in Ningbo International Trade Center. About 21 Estonian companies and 23 China distributors negotiated on purchase deal on products such as liquor, juice, baby food and others.
1月28日,“中国(宁波)—爱沙尼亚经贸对接会”在市国际会展中心10号馆举办。HAAGE、Saku Brewery等21家爱沙尼亚企业与宁波世贸通等23家中方企业,围绕酒类、果汁、婴儿食品等产品进口、代理等事宜。
 
Mr.Xin Kunlun, the CEO of Ningbo Yicai Trading Company talked to the reporter that last year, his identity is an importer of Latvian red wine. This year, he expand his territory and start eyeing Estonian pet products.
宁波保税区义彩贸易有限公司总经理邢昆仑告诉记者,他的身份是拉脱维亚的红酒进口商,这一次,不但“跨国”还想要“跨界”,他把目光直接对准了爱沙尼亚的宠物用品。
 
“From the beginning, the government encouraged us to expand the category range and region of our products, not to fixated on one country. Because the market of China is huge compare to the productivity of the region, therefore from the beginning, I would keep an open mind. As long as the products would fit the market demand, everything can be matched.” he said, last year, he imported 150 container of household cleaning products from Czech Republic, Poland, Hungary and Bulgaria.
“其实从一开始,政府就鼓励我们这些中东欧进口商扩大进口品类、进口范围,不要局限于某一个国家。因为国内的市场很大,而对方的产能相对较小,所以从一开始,我就抱着开放的心态,只要在中国适销对路的产品,都可以谈都可以对接。”邢昆仑说,去年,他就一口气对接了捷克、波兰、匈牙利和保加利亚四个国家的家用清洁类产品,一共进口了150个集装箱。
 
“For example, there was one shoe polish cream from Hungary. After cooperation with Tik Tok influncer, the shoe polish cream sold out one container of products in one day, in total 50000 orders! ” he said. Massive China market is colliding with influencer economy and stay-in economy, catalyzed chemical reaction, impressed Hungarian businessmen. Their exact word was “Amazing”.

“比如,有款匈牙利的擦鞋膏,在抖音上经过网红代卖,一天就卖掉了一个集装箱,整整5万单!”他说,壮阔如海的中国市场,与网红经济、宅经济的巧妙碰撞,催生的“化学反应”让匈牙利厂商直呼“Aamazing”!

The shoe polish cream sold out one container in one day “一天卖掉一个集装箱”的匈牙利擦鞋膏。
The shoe polish cream sold out one container in one day
“一天卖掉一个集装箱”的匈牙利擦鞋膏。


Central and Eastern Europe Center officer Mr.Zhang states:”international trade is simple, we connect what the market demand.” It was reported that in 2020, Central and Eastern Europe Center organized more than 20 events on purchase match making, project roadshow, country show and other relevant activities, 416 companies domestic and overseas  participated and about 68 of them reached a cooperation intention.
“国际贸易,其实说穿了很简单:市场有什么需求,我们就帮助对接什么产品。”中东欧中心副书记张文虎告诉记者,据悉,2020年中东欧中心共举办采购对接、项目路演、国家专场、消费促进等特色经贸活动20余场,416家中外企业参与,约68家企业达成合作意向。


Source: Yonpai App
English:Anna

Shanghai Wukong Integration (WKI) Center

上海唯氪市场营销中心

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lily.yang@wkichina.cn